India enables rapid user acquisition at low cost, but sustaining conversion quality requires aggressive filtering, repeated exposure, and constant creative iteration to separate intent from noise.

New products are approached with default skepticism due to high scam exposure, meaning trust must be established externally before users are willing to engage seriously.

Peer signals, creator mentions, and community validation influence decisions far more than brand authority or polished positioning assets.

Extreme price sensitivity attracts volume rather than intent, often inflating top-line metrics while degrading downstream performance.

Payment failures and delays break momentum permanently, with users rarely retrying once a transaction attempt fails.

Indian audiences tolerate repetitive messaging and familiar formats, but disengage quickly when presented with complex or abstract value propositions.

Regional language, visual context, and cultural cues often impact performance more than demographic targeting or interest segmentation.